The S2 Research Survey of Marketers was recently honored by the Public Relations Society of America’s Las Vegas Valley Chapter with a Pinnacle Award! Be sure to download your free copy of The Survey of Marketers Content Marketing Case Study to see how it was done!
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Market Research and Business Growth on the Everyday Business Problems Podcast
I got a chance to connect with Dave Crysler with The Crysler Club on his podcast, Everyday Business Problems. We talked about market research, marketing, growing businesses, and dealing with those projects amid the Coronavirus. Take a listen, and be sure to let me know what you think!
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Marketing Decision Makers & Marketing Firm Relationships Survey Report (FREE Download)
The newest FREE White Paper from S2 Research is now available! The S2 Research Marketing DECISION MAKERS & MARKETING FIRM Relationships Survey dove deep into several important facets of the client and marketing agency relationship. The study engaged with more than 350 marketing decision maker individuals at companies that have worked with marketing firms in the past, ranging across various industries and company size, with questions pertaining to agency satisfaction and the role of marketing firms moving forward.
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Test Your Knowledge With the Market Research Master Quiz!
Are you a Market Research Master? Find out now in this fun quiz! ! write a lot about market research in marketing, but now I created a fun quiz to help you, masterful marketer reading this blog, make sure your market research nuts and bolts knowledge is in tip-top shape! Read the study guide, take the practice tests, and then post your final score in the comments.
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Discussing The Future of Buyer Personas
The Research Business DAILY Report is one of my favorite resources for information on market research. Everything from insights to ideas to interesting happenings in this industry, it shows up on Bob Lederer’s program. That’s why I was honored when Bob reached out to me a few weeks ago to discuss the two-month-long How to Write a Buyer Persona project I just wrapped up.
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How to do Market Research – A 5-Step Process for Marketers
How to do Market Research for Marketing in 5 Simple Steps:
Step 1 – Decide what you want to know.
Step 2 – Use the best methodology to gather the best information.
Step 3 – Combine the information and decipher what it means.
Step 4 – Remove anything that doesn’t provide marketing value.
Step 5 – Create action from your insights.
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How I Wrote My Buyer Persona – A Follow-Along Guide for Marketers
Writing a buyer persona can be intimidating, especially now that the world has gone fruitloops. To help marketers counter that challenge, I’ve written a step-by-step process to writing buyer personas using survey data. Why surveys? Well, now is a bizarre time in the world, and surveys are a great way to work your way around the clutter to discover the right insights. Follow along, and be sure to download the free companion Sample Buyer Persona too
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Marketers, Agencies and Coronavirus - Download the free survey report today!
I examined the responses of more than 250 marketers to uncover some of the hidden insights about how in-house marketers and marketing firms are all thinking about the world and the impacts of the Coronavirus. Be sure to check out the FREE report!
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The Power of the Starbucks Gift Card – The Market Research Mega Cost-Saving Technique Used by the Pros
If you’re thinking about doing a market research survey, adding a Starbucks gift card can be a powerful tool to get more people involved! A coffee gift card giveaway increases your total survey response rate, which really helps when you’re working with a tighter market research or marketing budget. Add this tool to increase your survey response rate and effectiveness without breaking the bank.
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Insights, Ideas and Interruptions – The Reasons Research is like Rocket Fuel for Marketing Brainstorms
I spend a lot of time on this blog helping marketers understand what is an insight and how do they find marketing insights for their specific audiences. But instead of talking about how to do market research today, I instead wanted to focus on the power of market research at the next step in the marketing process – the brainstorm! One of my favorite things to do is present on research data. The challenge in presenting great market research, I’ve found, is that the presentation gets interrupted a lot. And that’s exactly what I want to have happen!
Read MoreMarketing in the New Normal: 12 insights from the future!
The Corona Virus has impacted the entire planet, and practically every marketer along with it. Now it’s starting to look like we might be on our way out of the woods (granted, there’s a good chance there’s a whole new set of woods on the other side) and we’re entering the semi-post-Covid world everyone’s already dubbed ‘The New Normal.’ What does The New Normal look like for marketers? Well, until we have a time machine (I’m looking at you Doc Brown!), our best bet is to look at the great clues and data that’s out there.
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How to Write a Buyer Persona NOW (And by NOW, I mean during the Corona Era)
I had a friend recently ask me about the buyer persona writing process, so he could put together one for his own audience. And to me, that sounded like an absolutely awesome idea for an article. Unfortunately, we’re navigating some rough waters right now with the impacts of the Corona pandemic, and one of the major areas I’ve noticed the hit is actually in how I suggest write personas for marketing.
Read MoreThe 6 Step Checklist for Transitioning Your In-Person Event to Virtual
The pandemic continues to wreak havoc on the normal way of life around the world, and for marketers hosting in-person events, the changes have never been more real. Many event organizers have been forced to cancel their meetings and presentations, and several of those are transitioning to virtual, digitalized versions of the events instead.
Read MoreTalking Creativity and Market Research with Alex Raffi
Creative Director Alex Raffi invited me this week to an interview on his show, Creative Courage, and we ended up having an awesome conversation! If you’ve followed my blog for a while, you know that I believe the link between research and creativity is huge, and that’s exactly what we got to talk about in this incredible interview.
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Get Your Copy of the "Survey of Marketers" Research Report!
All marketers can agree, not all marketing is equal. But how exactly do members of the marketing industry really feel about the value of various commonly-used marketing tactics? That’s what S2 Research set out to explore in this April 2020 Survey of Marketers.
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Use Marketing Surveys During the Quarantine
As different as things are, I actually think more highly of marketing surveys now than ever. There’s a whole lot of value happening in the world of market surveys right now, and if you’re a marketer trying to figure out how to market in an intra-Corona world, take a few minutes to read the below ideas, and maybe consider how market research surveys could give you a jump in the Bizarro World we’re all living in right now.
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Corona Virus and Marketing in the New Era (Video Interview)
Wow, what a big few weeks. Everyone’s talking about the Corona Virus, and how it’s going to impact the world of marketing. Just the other day I got a chance to participate in a fun roundup about email marketing campaign ideas in this world of tomorrow, and I was also asked to do an interview on the Research Business Daily Report podcast about my article on Corona Virus Marketing from a few weeks ago.
Give the video a watch if you get a chance, and be sure to let me know your thoughts!
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Actionable Insights Explained – What Marketers Need to Know About Using Market Research Insights
Actionable insights in marketing are one of the most important aspects of market research. But what exactly is an actionable insight? That’s the question I wanted to tackle today. Whether you’re working with a market research partner or conducting market research for marketing on your own, the ability to convert an insight into an actionable insight is one of the most critical parts of the market research process.
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Corona Virus is Forcing Marketing’s Hand
We live in a fast-paced world, and demand has changed. Consumers value speed and convenience as much as quality and cost. It’s the reason why Amazon accounts for 5% of literally all retail in the U.S., why on-demand television is seeing double-digit growth year-over-year, and why almost every fast-food restaurant and fine dining establishment has reluctantly partnered with food delivery services. Why, then, is the idea of a world going exclusively virtual and on-the-go such a challenge for so many businesses today? It’s because change is hard.
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Moldy Whoppers and Corona Beers - Talking Marketing on the Marketing Schmarketing Podcast
Some of the board members from the American Marketing Association Las Vegas got together for another episode of the Marketing Schmarketing Podcast, to talk about some of the weird things happening in the world of marketing right now. From moldy Whoppers to big world changes from the Corona Virus, you won’t want to miss this great conversation from some crazy crazy marketing folks.
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