Are you a Market Research Master? Find out now in this fun quiz! ! write a lot about market research in marketing, but now I created a fun quiz to help you, masterful marketer reading this blog, make sure your market research nuts and bolts knowledge is in tip-top shape! Read the study guide, take the practice tests, and then post your final score in the comments.
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Actionable Insights Explained – What Marketers Need to Know About Using Market Research Insights
Actionable insights in marketing are one of the most important aspects of market research. But what exactly is an actionable insight? That’s the question I wanted to tackle today. Whether you’re working with a market research partner or conducting market research for marketing on your own, the ability to convert an insight into an actionable insight is one of the most critical parts of the market research process.
Read MoreTalking Market Research and Marketing for Agencies and Brands with Bob Lederer on the Research Business Daily Report
A few weeks ago I published a short article for marketers about why they deserve to have access to market research, and a few weeks after that, Bob from the Research Business Daily Report reached out to see if we could discuss the article on his show.
It turned into a really fun interview, and it gave me a great chance to share some important information about market research and how it impacts so many marketers the world over.
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