white papers
The S2 Research Marketing Agency and Client Goals, Objectives and KPIs survey measured how both clients and communications firms feel about marketing measurement in 2021. The survey revealed several insights that, when employed in a marketing agency setting, can help those teams attract and retain more clients, and produce more meaningful marketing (as valued by the clients) as a result.
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The S2 Research Survey of Marketers was recently honored by the Public Relations Society of America’s Las Vegas Valley Chapter with a Pinnacle Award! Be sure to download your free copy of The Survey of Marketers Content Marketing Case Study to see how it was done!
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I examined the responses of more than 250 marketers to uncover some of the hidden insights about how in-house marketers and marketing firms are all thinking about the world and the impacts of the Coronavirus. Be sure to check out the FREE report!
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All marketers can agree, not all marketing is equal. But how exactly do members of the marketing industry really feel about the value of various commonly-used marketing tactics? That’s what S2 Research set out to explore in this April 2020 Survey of Marketers.
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S2 Research is proud to present a new white paper, Translating Market Research into a Language for Marketers. This new resource for marketers outlines a simple five-step process marketers and market researchers alike can use to translate research into action for marketing.
Step 1 - Ask the Right Questions to Discover What It Means.
Step 2 - Remove Everything that Doesn’t Matter.
Step 3 - Be Clear About Why It’s Important.
Step 4 - Tell the Story You’ve Uncovered
Step 5 - Incorporate Visualizations and Representations.
