If you haven’t had a chance to listen to the Build a Better Agency Podcast, you’re going to want to check this out! Drew McLellan has been helping marketing, advertising and public relations firms build stronger, better businesses for more than 30 years. He now runs one of my favorite podcasts for our industry, and that’s why I was absolutely honored when he asked if I’d come on the show to talk DIY Research for Agencies!
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Build Your Agency's Marketing Strategy By Understanding Your Clients' 2021 Marketing Goals
The S2 Research Marketing Agency and Client Goals, Objectives and KPIs survey measured how both clients and communications firms feel about marketing measurement in 2021. The survey revealed several insights that, when employed in a marketing agency setting, can help those teams attract and retain more clients, and produce more meaningful marketing (as valued by the clients) as a result.
Read MoreStrengthen Your Marketing With Buyer Personas
If you don’t listen to the SUMMIT Podcast yet, you’re definitely missing out on some incredible content! Hosted by marketing expert and CEO of Hamer Marketing Group Kyle Hamer, the show gives an inside look at all things marketing and sales. Kyle and I met a few weeks ago to touch base, and immediately had a great conversation about Buyer Personas. Wanting to take that conversation to his audience, we connected again and had an absolutely brilliant chat about what marketers and businesses can do right now to start writing, and using, buyer personas in their marketing plans today.
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Market Research and Business Growth on the Everyday Business Problems Podcast
I got a chance to connect with Dave Crysler with The Crysler Club on his podcast, Everyday Business Problems. We talked about market research, marketing, growing businesses, and dealing with those projects amid the Coronavirus. Take a listen, and be sure to let me know what you think!
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Marketing Decision Makers & Marketing Firm Relationships Survey Report (FREE Download)
The newest FREE White Paper from S2 Research is now available! The S2 Research Marketing DECISION MAKERS & MARKETING FIRM Relationships Survey dove deep into several important facets of the client and marketing agency relationship. The study engaged with more than 350 marketing decision maker individuals at companies that have worked with marketing firms in the past, ranging across various industries and company size, with questions pertaining to agency satisfaction and the role of marketing firms moving forward.
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5 Strategies to Help Grow Your Marketing Agency
If you’re like most of my agency-side partners, growth is big factor in your annual goals. After all, spend on ad agencies is expected to hit $45 billion this year, and there’s no reason your firm shouldn’t be getting a larger piece of the pie. But with more and more firms popping up in every facet of the game – from advertising, to digital, to PR and more – it’s definitely daunting trying to separate yourself from the pack. That’s why I put together these 5 strategies to help grow your marketing agency. There’s opportunity out there, and with the right plan in place, more of that business can come your way.
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