Build Your Agency's Marketing Strategy By Understanding Your Clients' 2021 Marketing Goals

January 06, 2021 in Agency Growth Ideas, Data and Insights, Market Research, Marketing Strategy, White Papers

The S2 Research Marketing Agency and Client Goals, Objectives and KPIs survey measured how both clients and communications firms feel about marketing measurement in 2021. The survey revealed several insights that, when employed in a marketing agency setting, can help those teams attract and retain more clients, and produce more meaningful marketing (as valued by the clients) as a result.

Strengthen Your Marketing With Buyer Personas

December 16, 2020 in Agency Growth Ideas, Data and Insights, Interviews, Market Research, Marketing Strategy

If you don’t listen to the SUMMIT Podcast yet, you’re definitely missing out on some incredible content! Hosted by marketing expert and CEO of Hamer Marketing Group Kyle Hamer, the show gives an inside look at all things marketing and sales. Kyle and I met a few weeks ago to touch base, and immediately had a great conversation about Buyer Personas. Wanting to take that conversation to his audience, we connected again and had an absolutely brilliant chat about what marketers and businesses can do right now to start writing, and using, buyer personas in their marketing plans today.

Discussing The Future of Buyer Personas

July 16, 2020 in Market Research, Marketing Strategy, Agency Growth Ideas, Interviews

The Research Business DAILY Report is one of my favorite resources for information on market research. Everything from insights to ideas to interesting happenings in this industry, it shows up on Bob Lederer’s program. That’s why I was honored when Bob reached out to me a few weeks ago to discuss the two-month-long How to Write a Buyer Persona project I just wrapped up.

How to Write a Buyer Persona NOW (And by NOW, I mean during the Corona Era)

May 12, 2020 in Market Research, Marketing Strategy, Data and Insights, Agency Growth Ideas

I had a friend recently ask me about the buyer persona writing process, so he could put together one for his own audience. And to me, that sounded like an absolutely awesome idea for an article. Unfortunately, we’re navigating some rough waters right now with the impacts of the Corona pandemic, and one of the major areas I’ve noticed the hit is actually in how I suggest write personas for marketing.