I examined the responses of more than 250 marketers to uncover some of the hidden insights about how in-house marketers and marketing firms are all thinking about the world and the impacts of the Coronavirus. Be sure to check out the FREE report!
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Marketing in the New Normal: 12 insights from the future!
The Corona Virus has impacted the entire planet, and practically every marketer along with it. Now it’s starting to look like we might be on our way out of the woods (granted, there’s a good chance there’s a whole new set of woods on the other side) and we’re entering the semi-post-Covid world everyone’s already dubbed ‘The New Normal.’ What does The New Normal look like for marketers? Well, until we have a time machine (I’m looking at you Doc Brown!), our best bet is to look at the great clues and data that’s out there.
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Corona Virus is Forcing Marketing’s Hand
We live in a fast-paced world, and demand has changed. Consumers value speed and convenience as much as quality and cost. It’s the reason why Amazon accounts for 5% of literally all retail in the U.S., why on-demand television is seeing double-digit growth year-over-year, and why almost every fast-food restaurant and fine dining establishment has reluctantly partnered with food delivery services. Why, then, is the idea of a world going exclusively virtual and on-the-go such a challenge for so many businesses today? It’s because change is hard.
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