I spend a lot of time on this blog helping marketers understand what is an insight and how do they find marketing insights for their specific audiences. But instead of talking about how to do market research today, I instead wanted to focus on the power of market research at the next step in the marketing process – the brainstorm! One of my favorite things to do is present on research data. The challenge in presenting great market research, I’ve found, is that the presentation gets interrupted a lot. And that’s exactly what I want to have happen!
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Actionable Insights Explained – What Marketers Need to Know About Using Market Research Insights
Actionable insights in marketing are one of the most important aspects of market research. But what exactly is an actionable insight? That’s the question I wanted to tackle today. Whether you’re working with a market research partner or conducting market research for marketing on your own, the ability to convert an insight into an actionable insight is one of the most critical parts of the market research process.
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