With travel marketing on my mind, I wanted to bring together a few campaigns from the world of travel that I absolutely love. Not just to share with travel marketers – even though I’m sure many of you readers are coming from that world – but with everyone within marketing as well.
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How to Tackle DIY Research in Your Agency
If you haven’t had a chance to listen to the Build a Better Agency Podcast, you’re going to want to check this out! Drew McLellan has been helping marketing, advertising and public relations firms build stronger, better businesses for more than 30 years. He now runs one of my favorite podcasts for our industry, and that’s why I was absolutely honored when he asked if I’d come on the show to talk DIY Research for Agencies!
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Marketing Decision Makers & Marketing Firm Relationships Survey Report (FREE Download)
The newest FREE White Paper from S2 Research is now available! The S2 Research Marketing DECISION MAKERS & MARKETING FIRM Relationships Survey dove deep into several important facets of the client and marketing agency relationship. The study engaged with more than 350 marketing decision maker individuals at companies that have worked with marketing firms in the past, ranging across various industries and company size, with questions pertaining to agency satisfaction and the role of marketing firms moving forward.
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Test Your Knowledge With the Market Research Master Quiz!
Are you a Market Research Master? Find out now in this fun quiz! ! write a lot about market research in marketing, but now I created a fun quiz to help you, masterful marketer reading this blog, make sure your market research nuts and bolts knowledge is in tip-top shape! Read the study guide, take the practice tests, and then post your final score in the comments.
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How I Wrote My Buyer Persona – A Follow-Along Guide for Marketers
Writing a buyer persona can be intimidating, especially now that the world has gone fruitloops. To help marketers counter that challenge, I’ve written a step-by-step process to writing buyer personas using survey data. Why surveys? Well, now is a bizarre time in the world, and surveys are a great way to work your way around the clutter to discover the right insights. Follow along, and be sure to download the free companion Sample Buyer Persona too
Read MoreMarketing in the New Normal: 12 insights from the future!
The Corona Virus has impacted the entire planet, and practically every marketer along with it. Now it’s starting to look like we might be on our way out of the woods (granted, there’s a good chance there’s a whole new set of woods on the other side) and we’re entering the semi-post-Covid world everyone’s already dubbed ‘The New Normal.’ What does The New Normal look like for marketers? Well, until we have a time machine (I’m looking at you Doc Brown!), our best bet is to look at the great clues and data that’s out there.
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Corona Virus is Forcing Marketing’s Hand
We live in a fast-paced world, and demand has changed. Consumers value speed and convenience as much as quality and cost. It’s the reason why Amazon accounts for 5% of literally all retail in the U.S., why on-demand television is seeing double-digit growth year-over-year, and why almost every fast-food restaurant and fine dining establishment has reluctantly partnered with food delivery services. Why, then, is the idea of a world going exclusively virtual and on-the-go such a challenge for so many businesses today? It’s because change is hard.
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Moldy Whoppers and Corona Beers - Talking Marketing on the Marketing Schmarketing Podcast
Some of the board members from the American Marketing Association Las Vegas got together for another episode of the Marketing Schmarketing Podcast, to talk about some of the weird things happening in the world of marketing right now. From moldy Whoppers to big world changes from the Corona Virus, you won’t want to miss this great conversation from some crazy crazy marketing folks.
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Translating Market Research into a Language for Marketers | Free White Paper from S2 Research - Download Now
S2 Research is proud to present a new white paper, Translating Market Research into a Language for Marketers. This new resource for marketers outlines a simple five-step process marketers and market researchers alike can use to translate research into action for marketing.
Step 1 - Ask the Right Questions to Discover What It Means.
Step 2 - Remove Everything that Doesn’t Matter.
Step 3 - Be Clear About Why It’s Important.
Step 4 - Tell the Story You’ve Uncovered
Step 5 - Incorporate Visualizations and Representations.
Talking Market Research and Marketing for Agencies and Brands with Bob Lederer on the Research Business Daily Report
A few weeks ago I published a short article for marketers about why they deserve to have access to market research, and a few weeks after that, Bob from the Research Business Daily Report reached out to see if we could discuss the article on his show.
It turned into a really fun interview, and it gave me a great chance to share some important information about market research and how it impacts so many marketers the world over.
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5 Strategies to Help Grow Your Marketing Agency
If you’re like most of my agency-side partners, growth is big factor in your annual goals. After all, spend on ad agencies is expected to hit $45 billion this year, and there’s no reason your firm shouldn’t be getting a larger piece of the pie. But with more and more firms popping up in every facet of the game – from advertising, to digital, to PR and more – it’s definitely daunting trying to separate yourself from the pack. That’s why I put together these 5 strategies to help grow your marketing agency. There’s opportunity out there, and with the right plan in place, more of that business can come your way.
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