I spend a lot of time on this blog helping marketers understand what is an insight and how do they find marketing insights for their specific audiences. But instead of talking about how to do market research today, I instead wanted to focus on the power of market research at the next step in the marketing process – the brainstorm! One of my favorite things to do is present on research data. The challenge in presenting great market research, I’ve found, is that the presentation gets interrupted a lot. And that’s exactly what I want to have happen!