Why should agencies add market research?

Market research helps deliver better marketing insights for agencies and their clients. It also adds an additional billable service that your clients are ready to pay for! The result is a win-win for agencies.

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How does research make marketing better?

Market research's job is to identify insights, and those insights are the foundation for incredible marketing. These sparks of inspiration become groundbreaking ideas, and they help ensure your agency's marketing strategies are grounded in absolute truths about the audiences you're working to reach.

To read more about how market research inspires creativity, be sure to read this article!

Why a market research partner?

Just like how media, digital, public relations and more have become more powerful and complex, over the past few decades market research has also become even more strategic and advanced. You want to make sure your marketing team has the best possible partner with experience in both advanced research and marketing strategy to help you lead the charge.

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Should my agency start their own market research team?

Short answer, yes! And if you need help, just let me know, I'm happy to assist with that setup process!

The longer answer, though, is that it can sometimes be tricky keeping a full-time market research team in-house. There's expenses, training, and a lot that more that goes into it.

That's why I'm proud to partner with agencies as an outsourced solution, providing the same services as an in-house team in a cost-saving model that helps your business grow without the risk.

To learn more about the benefits of adding a market research team to your marketing firm, be sure to read this article!

Isn't research just surveys?

Surveys are definitely a big part of market research, but they're not everything. To read more about some of the best time marketers can take advantage of surveys in their strategy, be sure to read this article!

I do Public Relations. Why would I need market research?

It might not seem like it, but market research and public relations go hand-in-hand now more than ever. I'm proud to offer a wide variety of market research services to help public relations firms brand their clients as thought leaders and industry experts in a variety of capacities.

Click here to read more about public relations and market research working hand in hand!

What is an insight?

Insights are the marketing buzzword these days, but they're actually an incredibly useful intangible tool that comes from great market research.

Insights are deep, intuitive understandings of a market or audience that can be the catalyst for incredible marketing.

To learn more about market research insights, be sure to read this article!