I examined the responses of more than 250 marketers to uncover some of the hidden insights about how in-house marketers and marketing firms are all thinking about the world and the impacts of the Coronavirus. Be sure to check out the FREE report!
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The Power of the Starbucks Gift Card – The Market Research Mega Cost-Saving Technique Used by the Pros
If you’re thinking about doing a market research survey, adding a Starbucks gift card can be a powerful tool to get more people involved! A coffee gift card giveaway increases your total survey response rate, which really helps when you’re working with a tighter market research or marketing budget. Add this tool to increase your survey response rate and effectiveness without breaking the bank.
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How to Write a Buyer Persona NOW (And by NOW, I mean during the Corona Era)
I had a friend recently ask me about the buyer persona writing process, so he could put together one for his own audience. And to me, that sounded like an absolutely awesome idea for an article. Unfortunately, we’re navigating some rough waters right now with the impacts of the Corona pandemic, and one of the major areas I’ve noticed the hit is actually in how I suggest write personas for marketing.
Read MoreThe 6 Step Checklist for Transitioning Your In-Person Event to Virtual
The pandemic continues to wreak havoc on the normal way of life around the world, and for marketers hosting in-person events, the changes have never been more real. Many event organizers have been forced to cancel their meetings and presentations, and several of those are transitioning to virtual, digitalized versions of the events instead.
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Get Your Copy of the "Survey of Marketers" Research Report!
All marketers can agree, not all marketing is equal. But how exactly do members of the marketing industry really feel about the value of various commonly-used marketing tactics? That’s what S2 Research set out to explore in this April 2020 Survey of Marketers.
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Use Marketing Surveys During the Quarantine
As different as things are, I actually think more highly of marketing surveys now than ever. There’s a whole lot of value happening in the world of market surveys right now, and if you’re a marketer trying to figure out how to market in an intra-Corona world, take a few minutes to read the below ideas, and maybe consider how market research surveys could give you a jump in the Bizarro World we’re all living in right now.
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10 Marketing Situations When Marketers Should Use a Market Research Survey
Market research surveys are one of the most well-known market research tools. But ‘when to actually use a survey’ is often a matter of debate among the actual marketing community.
Campaign Setup?
Brand Awareness?
Customer Satisfaction?
New Market Research?
All of the above are actually excellent survey opportunities. And several more super common marketing situations can be just as enriched with the use of a great market research survey tool.
Read MoreTalking Market Research and Marketing for Agencies and Brands with Bob Lederer on the Research Business Daily Report
A few weeks ago I published a short article for marketers about why they deserve to have access to market research, and a few weeks after that, Bob from the Research Business Daily Report reached out to see if we could discuss the article on his show.
It turned into a really fun interview, and it gave me a great chance to share some important information about market research and how it impacts so many marketers the world over.
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5 Strategies to Help Grow Your Marketing Agency
If you’re like most of my agency-side partners, growth is big factor in your annual goals. After all, spend on ad agencies is expected to hit $45 billion this year, and there’s no reason your firm shouldn’t be getting a larger piece of the pie. But with more and more firms popping up in every facet of the game – from advertising, to digital, to PR and more – it’s definitely daunting trying to separate yourself from the pack. That’s why I put together these 5 strategies to help grow your marketing agency. There’s opportunity out there, and with the right plan in place, more of that business can come your way.
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