market research surveys
The S2 Research Marketing Agency and Client Goals, Objectives and KPIs survey measured how both clients and communications firms feel about marketing measurement in 2021. The survey revealed several insights that, when employed in a marketing agency setting, can help those teams attract and retain more clients, and produce more meaningful marketing (as valued by the clients) as a result.
Read MoreI’ve always been a fan of measuring customer experience. The concept makes sense - we’re measuring the entire process behind the hows and whys of why people are doing business with us. When Paula Y reached out to talk about The Scrappy Entrepreneur Podcast, we quickly worked into a really great discussion about the importance of customer experience market research within the worlds of marketing and business. You’re going to dig it!
Read More
If you’re thinking about doing a market research survey, adding a Starbucks gift card can be a powerful tool to get more people involved! A coffee gift card giveaway increases your total survey response rate, which really helps when you’re working with a tighter market research or marketing budget. Add this tool to increase your survey response rate and effectiveness without breaking the bank.
Read More
I spend a lot of time on this blog helping marketers understand what is an insight and how do they find marketing insights for their specific audiences. But instead of talking about how to do market research today, I instead wanted to focus on the power of market research at the next step in the marketing process – the brainstorm! One of my favorite things to do is present on research data. The challenge in presenting great market research, I’ve found, is that the presentation gets interrupted a lot. And that’s exactly what I want to have happen!
Read More
I had a friend recently ask me about the buyer persona writing process, so he could put together one for his own audience. And to me, that sounded like an absolutely awesome idea for an article. Unfortunately, we’re navigating some rough waters right now with the impacts of the Corona pandemic, and one of the major areas I’ve noticed the hit is actually in how I suggest write personas for marketing.
Read MoreThe pandemic continues to wreak havoc on the normal way of life around the world, and for marketers hosting in-person events, the changes have never been more real. Many event organizers have been forced to cancel their meetings and presentations, and several of those are transitioning to virtual, digitalized versions of the events instead.
Read More
As different as things are, I actually think more highly of marketing surveys now than ever. There’s a whole lot of value happening in the world of market surveys right now, and if you’re a marketer trying to figure out how to market in an intra-Corona world, take a few minutes to read the below ideas, and maybe consider how market research surveys could give you a jump in the Bizarro World we’re all living in right now.
Read More
Market research surveys are one of the most well-known market research tools. But ‘when to actually use a survey’ is often a matter of debate among the actual marketing community.
Campaign Setup?
Brand Awareness?
Customer Satisfaction?
New Market Research?
All of the above are actually excellent survey opportunities. And several more super common marketing situations can be just as enriched with the use of a great market research survey tool.
Read More
