Update 8/25/21: We wanted to revisit one of our most popular articles from last year, because, let’s face it, the world has changed and marketing changes right along with it! Take a moment to enjoy this updated take on our take of the 3 Types of Marketing (and why we’re all probably using them wrong!).
Read MorePublic Relations
The Content Marketing Case Study About a Market Research Guy Who Won a Public Relations Award
The S2 Research Survey of Marketers was recently honored by the Public Relations Society of America’s Las Vegas Valley Chapter with a Pinnacle Award! Be sure to download your free copy of The Survey of Marketers Content Marketing Case Study to see how it was done!
Read More
Every Marketing Department Needs Access to a Market Research Team – Here’s Why
Every marketing department needs access to a market research team. But, let’s face it, not every marketing organization has the ability to keep a dedicated market research team in-house. So, what do you do? Research is huge for marketers, and it should definitely be a part of the process. But instead of focusing on ‘how’ it works, or even why it’s important, I wanted to talk about the special sauce that comes from a seasoned group of researchers working as part of your marketing process.
Read More
Telling Stories with Numbers – When Public Relations and Research Collide
If you’re like many of the wonderfully creative public relations pros I’ve worked with over the years, numbers and data don’t always flow as easily as messaging and storytelling. That’s why I’ve included some great, practical tips in the following article to help you better communicate numbers.
Read More