If you haven’t had a chance to listen to the Build a Better Agency Podcast, you’re going to want to check this out! Drew McLellan has been helping marketing, advertising and public relations firms build stronger, better businesses for more than 30 years. He now runs one of my favorite podcasts for our industry, and that’s why I was absolutely honored when he asked if I’d come on the show to talk DIY Research for Agencies!
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Build Your Agency's Marketing Strategy By Understanding Your Clients' 2021 Marketing Goals
The S2 Research Marketing Agency and Client Goals, Objectives and KPIs survey measured how both clients and communications firms feel about marketing measurement in 2021. The survey revealed several insights that, when employed in a marketing agency setting, can help those teams attract and retain more clients, and produce more meaningful marketing (as valued by the clients) as a result.
Read MoreStrengthen Your Marketing With Buyer Personas
If you don’t listen to the SUMMIT Podcast yet, you’re definitely missing out on some incredible content! Hosted by marketing expert and CEO of Hamer Marketing Group Kyle Hamer, the show gives an inside look at all things marketing and sales. Kyle and I met a few weeks ago to touch base, and immediately had a great conversation about Buyer Personas. Wanting to take that conversation to his audience, we connected again and had an absolutely brilliant chat about what marketers and businesses can do right now to start writing, and using, buyer personas in their marketing plans today.
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Market Research and Business Growth on the Everyday Business Problems Podcast
I got a chance to connect with Dave Crysler with The Crysler Club on his podcast, Everyday Business Problems. We talked about market research, marketing, growing businesses, and dealing with those projects amid the Coronavirus. Take a listen, and be sure to let me know what you think!
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How I Wrote My Buyer Persona – A Follow-Along Guide for Marketers
Writing a buyer persona can be intimidating, especially now that the world has gone fruitloops. To help marketers counter that challenge, I’ve written a step-by-step process to writing buyer personas using survey data. Why surveys? Well, now is a bizarre time in the world, and surveys are a great way to work your way around the clutter to discover the right insights. Follow along, and be sure to download the free companion Sample Buyer Persona too
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