The Corona Virus has impacted the entire planet, and practically every marketer along with it. Now it’s starting to look like we might be on our way out of the woods (granted, there’s a good chance there’s a whole new set of woods on the other side) and we’re entering the semi-post-Covid world everyone’s already dubbed ‘The New Normal.’ What does The New Normal look like for marketers? Well, until we have a time machine (I’m looking at you Doc Brown!), our best bet is to look at the great clues and data that’s out there.
Read MoreI had a friend recently ask me about the buyer persona writing process, so he could put together one for his own audience. And to me, that sounded like an absolutely awesome idea for an article. Unfortunately, we’re navigating some rough waters right now with the impacts of the Corona pandemic, and one of the major areas I’ve noticed the hit is actually in how I suggest write personas for marketing.
Read MoreThe pandemic continues to wreak havoc on the normal way of life around the world, and for marketers hosting in-person events, the changes have never been more real. Many event organizers have been forced to cancel their meetings and presentations, and several of those are transitioning to virtual, digitalized versions of the events instead.
Read MoreCreative Director Alex Raffi invited me this week to an interview on his show, Creative Courage, and we ended up having an awesome conversation! If you’ve followed my blog for a while, you know that I believe the link between research and creativity is huge, and that’s exactly what we got to talk about in this incredible interview.
Read MoreAll marketers can agree, not all marketing is equal. But how exactly do members of the marketing industry really feel about the value of various commonly-used marketing tactics? That’s what S2 Research set out to explore in this April 2020 Survey of Marketers.
Read MoreAs different as things are, I actually think more highly of marketing surveys now than ever. There’s a whole lot of value happening in the world of market surveys right now, and if you’re a marketer trying to figure out how to market in an intra-Corona world, take a few minutes to read the below ideas, and maybe consider how market research surveys could give you a jump in the Bizarro World we’re all living in right now.
Read MoreWow, what a big few weeks. Everyone’s talking about the Corona Virus, and how it’s going to impact the world of marketing. Just the other day I got a chance to participate in a fun roundup about email marketing campaign ideas in this world of tomorrow, and I was also asked to do an interview on the Research Business Daily Report podcast about my article on Corona Virus Marketing from a few weeks ago.
Give the video a watch if you get a chance, and be sure to let me know your thoughts!
Read MoreActionable insights in marketing are one of the most important aspects of market research. But what exactly is an actionable insight? That’s the question I wanted to tackle today. Whether you’re working with a market research partner or conducting market research for marketing on your own, the ability to convert an insight into an actionable insight is one of the most critical parts of the market research process.
Read MoreWe live in a fast-paced world, and demand has changed. Consumers value speed and convenience as much as quality and cost. It’s the reason why Amazon accounts for 5% of literally all retail in the U.S., why on-demand television is seeing double-digit growth year-over-year, and why almost every fast-food restaurant and fine dining establishment has reluctantly partnered with food delivery services. Why, then, is the idea of a world going exclusively virtual and on-the-go such a challenge for so many businesses today? It’s because change is hard.
Read MoreSome of the board members from the American Marketing Association Las Vegas got together for another episode of the Marketing Schmarketing Podcast, to talk about some of the weird things happening in the world of marketing right now. From moldy Whoppers to big world changes from the Corona Virus, you won’t want to miss this great conversation from some crazy crazy marketing folks.
Read MoreMarket research surveys are one of the most well-known market research tools. But ‘when to actually use a survey’ is often a matter of debate among the actual marketing community.
Campaign Setup?
Brand Awareness?
Customer Satisfaction?
New Market Research?
All of the above are actually excellent survey opportunities. And several more super common marketing situations can be just as enriched with the use of a great market research survey tool.
Read MoreS2 Research is proud to present a new white paper, Translating Market Research into a Language for Marketers. This new resource for marketers outlines a simple five-step process marketers and market researchers alike can use to translate research into action for marketing.
Step 1 - Ask the Right Questions to Discover What It Means.
Step 2 - Remove Everything that Doesn’t Matter.
Step 3 - Be Clear About Why It’s Important.
Step 4 - Tell the Story You’ve Uncovered
Step 5 - Incorporate Visualizations and Representations.
Read MoreA few weeks ago I published a short article for marketers about why they deserve to have access to market research, and a few weeks after that, Bob from the Research Business Daily Report reached out to see if we could discuss the article on his show.
It turned into a really fun interview, and it gave me a great chance to share some important information about market research and how it impacts so many marketers the world over.
Read More“Let’s run that by research.” This is a phrase you’ll hear a lot at some of the biggest agencies out there. It’s because market research teams, when in-house, help make everything a little bit stronger, a little bit tighter, and a whole lot more accurate. So, to get us going, I thought I’d share a few common market research-related phrases that marketing agencies with market research capabilities are saying, and why they’re so important for those marketing teams.
Read MoreEveryone in marketing seems to be talking about market segmentation lately, and as a market researcher, I’m all for it! Dividing your audience into meaningful chunks helps marketers develop stronger messaging, relevant positioning and more targeted strategies. This means you get more bang for your buck in everything you do.
Read More If you’re like most of my agency-side partners, growth is big factor in your annual goals. After all, spend on ad agencies is expected to hit $45 billion this year, and there’s no reason your firm shouldn’t be getting a larger piece of the pie. But with more and more firms popping up in every facet of the game – from advertising, to digital, to PR and more – it’s definitely daunting trying to separate yourself from the pack. That’s why I put together these 5 strategies to help grow your marketing agency. There’s opportunity out there, and with the right plan in place, more of that business can come your way.
Read MoreEvery marketing department needs access to a market research team. But, let’s face it, not every marketing organization has the ability to keep a dedicated market research team in-house. So, what do you do? Research is huge for marketers, and it should definitely be a part of the process. But instead of focusing on ‘how’ it works, or even why it’s important, I wanted to talk about the special sauce that comes from a seasoned group of researchers working as part of your marketing process.
Read MoreIf you like market research and you haven’t checked out the Research Business Daily Report, then you’re definitely missing out. I got a chance to talk with Bob about the challenges and opportunities that marketers face in the world of market research. Be sure to give it a watch!
Read MoreIf you’re like many of the wonderfully creative public relations pros I’ve worked with over the years, numbers and data don’t always flow as easily as messaging and storytelling. That’s why I’ve included some great, practical tips in the following article to help you better communicate numbers.
Read MoreWhat is an insight? That’s what I wanted to explore today. The most amazing marketing in history has always come from these incredible, intangible, innovative little ingots called insights, yet very few marketers truly know what they are or how to leverage them.
Read More
