Update 8/25/21: We wanted to revisit one of our most popular articles from last year, because, let’s face it, the world has changed and marketing changes right along with it! Take a moment to enjoy this updated take on our take of the 3 Types of Marketing (and why we’re all probably using them wrong!).
Read MoreMarketing Measurement
The Ins and Outs of Market Segmentation
Everyone in marketing seems to be talking about market segmentation lately, and as a market researcher, I’m all for it! Dividing your audience into meaningful chunks helps marketers develop stronger messaging, relevant positioning and more targeted strategies. This means you get more bang for your buck in everything you do.
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Telling Stories with Numbers – When Public Relations and Research Collide
If you’re like many of the wonderfully creative public relations pros I’ve worked with over the years, numbers and data don’t always flow as easily as messaging and storytelling. That’s why I’ve included some great, practical tips in the following article to help you better communicate numbers.
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Why Research is Often Skipped (And How to Fix It)
That’s marketing, and it’s how the best campaigns work. But unfortunately, in most modern marketing times, this process doesn’t always play out verbatim. With so many demands on marketers’ time, combined with the ever-growing complexity of market research, many marketers simply skip market research altogether. That’s
Read MoreMeasure What Matters
The biggest thing everyone’s been harping on is ROI. Proving that something works is the backbone for funding, for buy-in, for proving value, and especially for gaining traction with stakeholders. For that to work, it all comes down to being able to measure what matters.
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