If you’re like many of the wonderfully creative public relations pros I’ve worked with over the years, numbers and data don’t always flow as easily as messaging and storytelling. That’s why I’ve included some great, practical tips in the following article to help you better communicate numbers.
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Without Data, You’re Just Another Person with an Opinion
“Without data, you’re just another person with an opinion.” W. Edwards Deming, famed data analyst, said this great quote, and for me, it’s the ultimate MacGuffin.
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