Everyone in marketing seems to be talking about market segmentation lately, and as a market researcher, I’m all for it! Dividing your audience into meaningful chunks helps marketers develop stronger messaging, relevant positioning and more targeted strategies. This means you get more bang for your buck in everything you do.
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Why Market Research?
Since I’ve started in marketing, I’ve often been asked “Why market research?” There’s PR, there’s digital, there’s grassroots, there’s direct, and there’s a few dozen other ways that you can make it in this business. So, why market research?
Let me tell you a story.
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