Market Research.
The greatest minds in marketing know that market research is the backbone of all great strategies. But let’s face it, if you work in marketing today, you don’t have time to do research the right way.
Let us take the wheel.
As a professional market researcher, I live and breathe research so you don’t have to. I’m spellbound by surveys, fascinated by focus groups, delighted by data, and mad about market studies. And I’ll help you understand when and how to use it all to make your marketing magnificent.
It’s like having an in-house market research team.
The next-steps you need, taking into account your marketing goals, deadline and budget.
Recommend the best methodology.
Gather the right research information.
Analyse the results.
Deliver insights and the strategy to integrate them.
Whether you’re just mapping out your next marketing strategy or you’re deep into a client campaign, I’ll help address your major market research needs, and deliver results you can use.
Add market research to your marketing process.
S2 Research is the market research solution for marketers. Contact me today to see how I can help make your marketing team’s results even better!
Update 8/25/21: We wanted to revisit one of our most popular articles from last year, because, let’s face it, the world has changed and marketing changes right along with it! Take a moment to enjoy this updated take on our take of the 3 Types of Marketing (and why we’re all probably using them wrong!).
Everyone in marketing seems to be talking about market segmentation lately, and as a market researcher, I’m all for it! Dividing your audience into meaningful chunks helps marketers develop stronger messaging, relevant positioning and more targeted strategies. This means you get more bang for your buck in everything you do.
Every marketing department needs access to a market research team. But, let’s face it, not every marketing organization has the ability to keep a dedicated market research team in-house. So, what do you do? Research is huge for marketers, and it should definitely be a part of the process. But instead of focusing on ‘how’ it works, or even why it’s important, I wanted to talk about the special sauce that comes from a seasoned group of researchers working as part of your marketing process.
What is an insight? That’s what I wanted to explore today. The most amazing marketing in history has always come from these incredible, intangible, innovative little ingots called insights, yet very few marketers truly know what they are or how to leverage them.
That’s marketing, and it’s how the best campaigns work. But unfortunately, in most modern marketing times, this process doesn’t always play out verbatim. With so many demands on marketers’ time, combined with the ever-growing complexity of market research, many marketers simply skip market research altogether. That’s
S2 Research has put together a special White Paper to help you get started with market research for your marketing planning process. In it, we’ve included six simple research tactics you can employ right away to help get your marketing planning process kicked off the right way. You’ll also find a few additional surprises and bonuses, so be sure to keep a look out!
The biggest thing everyone’s been harping on is ROI. Proving that something works is the backbone for funding, for buy-in, for proving value, and especially for gaining traction with stakeholders. For that to work, it all comes down to being able to measure what matters.
When you get something from S2 Research, it usually isn’t research. In fact, that’s the last thing I want to give you. Research is what we do, but insights are what we produce, and it’s insights that I’m interested in delivering!
The team at S2 Research was recently joined by a new member, Eric! Eric is an intern with our team, and after working with us for a few months, we asked him to share his experiences in a new blog article. Take a moment to hear what it’s like to work for a market research partner like S2 Research in these true confessions from a market research intern!