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Marketing planning is an important process in the world of strategy. Taking time to make a plan ensures you aren’t just throwing spaghetti at a wall, but actually telling a larger, compelling story that reaches and resonates with your audience.
Market research is a major part of that planning process. It’s the step where you start to find ideas and insights, and begin to understand the pain-points that your marketing is going to solve.
But if you’ve been following S2 Research for a while, you probably already know that market research doesn’t happen as often as it should in the marketing world. Planning is no exception, unfortunately.
Get the White Paper!
That’s why S2 Research has put together a special White Paper to help you get started with market research for your planning process. In it, we’ve included six simple research tactics you can employ right away to help get your marketing planning process kicked off the right way. You’ll also find a few additional surprises and bonuses, so be sure to keep a look out!
