Public relations and market research seem to be completely different at first. Public relations deals with maintaining a favorable company image, while market research involves gathering data to gain insights for better marketing. But, what if I told you that public relations and market research actually go hand-in-hand?

The team at S2 Research was recently joined by a new member, Eric! Eric is an intern with our team, and after working with us for a few months, we asked him to share his experiences in a new blog article. Take a moment to hear what it’s like to work for a market research partner like S2 Research in these true confessions from a market research intern!

With travel marketing on my mind, I wanted to bring together a few campaigns from the world of travel that I absolutely love. Not just to share with travel marketers – even though I’m sure many of you readers are coming from that world – but with everyone within marketing as well.

If you haven’t had a chance to listen to the Build a Better Agency Podcast, you’re going to want to check this out! Drew McLellan has been helping marketing, advertising and public relations firms build stronger, better businesses for more than 30 years. He now runs one of my favorite podcasts for our industry, and that’s why I was absolutely honored when he asked if I’d come on the show to talk DIY Research for Agencies!

The S2 Research Marketing Agency and Client Goals, Objectives and KPIs survey measured how both clients and communications firms feel about marketing measurement in 2021. The survey revealed several insights that, when employed in a marketing agency setting, can help those teams attract and retain more clients, and produce more meaningful marketing (as valued by the clients) as a result.

If you don’t listen to the SUMMIT Podcast yet, you’re definitely missing out on some incredible content! Hosted by marketing expert and CEO of Hamer Marketing Group Kyle Hamer, the show gives an inside look at all things marketing and sales. Kyle and I met a few weeks ago to touch base, and immediately had a great conversation about Buyer Personas. Wanting to take that conversation to his audience, we connected again and had an absolutely brilliant chat about what marketers and businesses can do right now to start writing, and using, buyer personas in their marketing plans today.

I’ve always been a fan of measuring customer experience. The concept makes sense - we’re measuring the entire process behind the hows and whys of why people are doing business with us. When Paula Y reached out to talk about The Scrappy Entrepreneur Podcast, we quickly worked into a really great discussion about the importance of customer experience market research within the worlds of marketing and business. You’re going to dig it!