Videos for Marketers.
Quick tutorials and powerful marketing ideas.
Marketing in the New Normal: 12 insights from the future!
For those living under a rock since Australia was ablaze, the Corona Virus has impacted the entire planet, and practically every marketer along with it. Now it’s starting to look like we might be on our way out of the woods (granted, there’s a good chance there’s a whole new set of woods on the other side) and we’re entering the semi-post-Covid world everyone’s already dubbed ‘The New Normal.’
Communicate Market Research to Marketers in 4 Simple Steps
Market research is at the heart of all great marketing. Unfortunately, many marketers are challenged by comprehending most market research outputs. Market research usually exists at complex reports and big data analyses. Simply put, these types of research outputs are too complicated to be understood meaningfully.
5 Steps to Great Audience Segmentation for Marketers
Segmentation in marketing is the process of dividing your total audience into smaller, meaningful chunks. Each chunk is defined by some specific characteristics – like demographics, psychographics or even behavior – and the result is a few targeted audience segments that matter to your marketing.
5 Strategies to Help Grow Your Marketing Agency
If you’re like most of my agency-side partners, growth is big factor in your annual goals. But with more and more firms popping up in every facet of the game – from advertising, to digital, to PR and more – it’s definitely daunting trying to separate yourself from the pack. That’s why I put together these 5 strategies to help grow your marketing agency.
4 Reasons Why Every Marketer Needs Access to a Market Research Team
Every marketing department needs access to a market research team. But, let’s face it, not every marketing organization has the ability to keep a dedicated market research team in-house. So, what do you do? That’s where S2 Research steps in to help. We work with marketers like you as a fractional Market Research team.
Market Segmentation in 4 Simple Steps - A Guide for Marketers
What is market segmentation? It’s a hot topic, sure, and a lot of marketers have a great sense of how the concept works. I figured a few folks might appreciate a quick simple answer to the ‘what is market segmentation’ question.
The Vital Part of the Creative Process That You’re Not Doing
When it comes to marketing, market research is that critical first step in the creative process. Great marketing is built on great ideas, and you need a foundation for those ideas to take hold. What do you know about your audience that you can reinvent? What types of pain-points are they addressing that you can build a campaign around?
4 Tips for Communicating Numbers for Public Relations Pros
I spend a lot of time on this blog discussing how great research can impact the overall marketing strategy. It’s a lot of overview and planning, with learning translating into insights and action. But today I actually want to talk about tactical research: telling stories with numbers. When public relations and research collide, communicating stats and figures becomes tremendously effective.
Measure what Matters - how to prove Marketing ROI
When it comes to marketing, proving that something works is the backbone for gaining funding, for buy-in, for proving value, and especially for gaining traction with stakeholders. It all comes down to being able to measure what matters.
What is an Insight?
What is an insight? It’s a good question, especially since almost every marketing expert understands the need for such a tool. Insights highlight think and feel factors, outline audience nuances, and ultimately create unique marketing opportunities.
What is a Marketing Strategy?
Thinking back to Marketing 101, markets are what are created when a buyer and seller come together. Marketing, meanwhile, is the act of pairing those buyers and sellers – the process of creating demand that drives the two together. With that context in mind, a marketing strategy is, of course, the plan for how we get there.
If You Know More You Can Do More
When it comes to marketing, we all seem to agree that audience knowledge matters. And with most marketers, knowledge comes from their experience in the industry. So, what happens when someone wants to enter a new market? Or work in a new industry? Or reach an audience they’ve never marketed to before? That’s where market research comes in!
Research is what we do, but insights are what we produce
In a conversation with a client this week, I was asked about deliverables. Specifically, I was asked what ‘research’ from S2 Research would look like when it was done. It’s a question I get a lot, and one I love to answer. When you get something from S2 Research, it usually isn’t research. In fact, that’s the last thing I want to give you.