Public Relations Research.

Public Relations is the art of crafting compelling stories that resonate. When you have a message that needs to be shared, few marketing tactics reach your audience in quite the same way. But sometimes the story isn’t as clear as it can be. When that happens, I’m here to help.

Here’s how I can help.

I use modern market research methodologies to find exactly the right tale that needs to be told to your audience.

• Pitch research and planning.

• Media outreach research.

• Editorial and content planning.

• Press release and content writing.

• Trend and industry research.

Understand what it means.

In our data-driven world, public relations professionals are constantly asked to be fluent in all things numbers. When that becomes a challenge, you need the support of a market research team.

I’ll help you translate numbers into narratives and figures into memorable fables. Whether you need notes on messaging or a complete article, I’ll put together the deliverable you need to get the results you want.

Find order in the chaos.

Sometimes, public relations pros have more information than they need. And other times, they have too little.

When your story has more chaos than order, market research can help. I will examine all of the inputs and combine it with industry research and benchmarks. The end result is a clear-cut story that tells the story you need your audience to hear.

Great ideas begin with research.

Stuck on a pitch? Struggling to find that perfect hook? Let me provide some inspiration!

Through years of experience, I know exactly where to go to find the right angle for your next story. From media research and planning, to a list of great opportunities you can start pitching right away, I’m here to bring research back into your strategic public relations.