The Top Amazon Book on Market Research Marketing That’s Changing the World!
Are you a marketer ready to elevate your marketing skills and tactics?
This Book is Changing the Way Marketers Create New Ideas and Communicate Those Ideas to Their Audience.
What are you waiting for? Foster your marketing creativity today! There’s only a few copies left in stock!
“Matt Selzer understands marketing and The Creative Catalyst will help other marketers do the same. Agency owners stake their living and reputation on the ability to help their clients achieve results and this book will present a new, innovative approach for meeting that goal. A fun book to read and share with a ton of great stories to inspire and motivate you to do your best work!”
The Creative Catalyst Will Completely Change Your Views on Marketing
If you work in marketing, you must read this book!
The Creative Catalyst
“One of the Most Important Books Ever Written on the Topic of Insights in Marketing.”
Market research and marketing strategy expertise, as featured in…
Dear marketer,
You might be wondering if that’s you. After all, who is a marketer?
Is it someone who sells a product? Someone who creates advertisements to entice new customers? Someone who studies the perceptions and attitudes of their target market?
Well, I have one simple definition of a marketer: a marketer is someone who connects with other humans and moves them to action. That’s right! You may not know it, but you are a marketer, and deep down, you have creativity ready to erupt.
Bad picture of me, but I was so excited to hold the first copy of the book!
If you’re looking to improve the way you entice action through human connections, look no further, because this will be the most important marketing book you’ll ever read.
My name is Matt Seltzer, and I’m a marketer, just like you. I’ve been in this industry for more than 15 years and have started my own market research agency to fuel my love and passion for marketing.
Throughout my marketing journey, I realized that marketing isn’t just a skill; it’s also an art, an art that has yet to be tapped into by several marketers across the globe.
I have also realized, however, that all marketers have the potential to perfect their art and significantly improve their marketing tenfold. But how can they improve their marketing? How can they foster more creativity when marketing?
This was the start of The Creative Catalyst
I realized right away that I could help more marketers by helping them better understand what marketing truly is, as well as the significance of asking better questions.
Asking better questions leads to better understanding of what you want to know as a marketer. In turn, this leads to better marketing results, because the insights you gathered from asking questions helped you tailor your message to perfection.
After realizing this in my own business, my work remarkably improved! My insights were much clearer, and my clients were much more satisfied with my work, with some even saying that their business was able to grow faster than ever. I was able to provide them the tools necessary to improve their marketing efforts to the bare maximum.
That’s why I wrote The Creative Catalyst: to give marketers the tools to help them reach their fullest potential.
That’s when everything changed.
The feedback from The Creative Catalyst was unreal. Marketers who read the book felt more confident and creative in their work, which, in turn, boosted their sales for their company. Being able to help out others, especially marketers, is what strives me to be the best I can be!
The Creative Catalyst has worked for countless marketers and businesses across the planet…
“Matt is a natural storyteller and innately curious—a powerhouse combination for any marketer. This book lays out the value of not just asking questions, but the right questions. A great read for anyone in sales, marketing, or strategy who is looking to be more insights-driven!”
Businesses are utilizing
The Creative Catalyst!
No matter the industry, businesses around the world are reading The Creative Catalyst, and are significantly improving their marketing tactics!
Every business needs to understand the story behind their marketing, and that comes from understanding which questions they’re asking, and which questions they’re answering. What your business needs is a creative push with their marketing efforts, and The Creative Catalyst can help with just that.
This is why you absolutely can’t miss reading The Creative Catalyst to help you reach your marketing goals NOW. .
But before we get started, let me share a few more stories about marketers getting creative...
Don’t wait! Only a few copies still available!
The Creative Catalyst Will Show You How to Create Better Marketing
My team and I have helped dozens of businesses and agencies develop groundbreaking creative marketing campaigns that deliver real results since introducing The Creative Catalyst
We’ve helped communications firms of all shapes and sizes:
Advertising agencies
Marketing firms
Public relations firms
Digital marketing firms
and more!...
And we’ve helped businesses in nearly every industry you can think of:
Travel and tourism
Healthcare
Health and fitness
Technology
Consumer goods and services
Economic development
Consulting
and so many more!...
It’s simple – great questions lead to great insights, and great insights lead to great marketing.
You can start using the insights provided in this book to improve your marketing now, and start improving your business today NO MATTER THE INDUSTRY!
Remember, this isn’t just another feel-good book that skips out on giving you real results. This is a proven plan to help you understand your customers better, and create better marketing programs too.
My entire career, I’ve had to embrace the importance of asking the right questions; it's a huge part of market research, after all. And it’s not just about the great insights you gain from the questions, it’s also about what you do with those insights, and how creatively you utilize them.
“The Creative Catalyst is filled with valuable insights and practical information for business owners, marketers, agencies, and anyone who wants to better understand the factors that contribute to compelling marketing. Matt’s conversational style and storytelling skills enable him to entertain and engage the reader while sharing practical information gained during his impressive career. Highly recommended!”
Earlier this year I gave a presentation on The Creative Catalyst concept to the American Marketing Association.
Be sure to check it out!
Could your business or organization benefit from a presentation like this?
Use the form below to learn more about our presentations for marketing teams!
Who needs to read The Creative Catalyst?
You should read this book if:
If you work for a dedicated marketing organization, like a public relations firm, digital advertising agency or traditional marketing firm
If you work for an internal marketing, communications or sales department
If you own a business
If you work in a job that requires you to speak to customers
If you work in a job that requires you to speak with your internal team
If you work for a non-profit that’s constantly seeking funds from new donors
If you are running for a political office, be it for national leadership or even student council
If you are hosting a party, be it a birthday, wedding, Halloween or dinner
If you share your life on social media
If you have ever had an idea, any idea, and needed the buy-in from others to help make it a reality
If you have ever believed in something, and wanted to share your belief with others in a way that conveys your feelings and connects with their hearts
If any of these sound like you, let’s face it: YOU are a marketer and you don’t even know it!
And every marketer regardless of industry, position, whether it’s official or not, must read this book immediately.
Businesses across the world have seen major success through sheer boldness and creativity, which is why they are where they are today. This book dives into concepts with real-life examples of companies who have demonstrated success through creative marketing.
So many incredible companies are already using creative catalysts in their marketing!
Domino’s – Domino’s once faced brutal competition with Pizza Hut due to its inferior quality pizza. So what did they do? They shifted from selling pizza to selling convenience. More in Chapter 1
Heineken – Drunk driving is a major issue across the world, and ironically, Heineken created a marketing promotion that incentivized consumers to not drink their product for their safety. What was the result? Not only did drunk driving decrease by 50%, sales also went up! More in Part II, Chapter 4
Marvel – Following up your biggest blockbuster film of all time is no easy feat, which is why Marvel was creative with their promotions and went small for the movie Ant-Man. And it brought huge traction to the character and the brand overall! More in Part I, Chapter 3
CVS – In 2014, CVS made the bold move to remove cigarettes from their stores. While they took a hit in revenue in the short run, customers who didn’t smoke felt more loyal to the company as a result. Those who did smoke sought help from CVS, which in turn created more advocates for the company. More in Part II, Chapter 7
Whether your business is big or small, you can learn from these companies and improve your marketing promotions substantially. Creativity goes a long way and helps you attract the attention you need to achieve successful marketing.
Don’t wait! There’s only a few copies left before we run out!
Discover What’s in the Pages of The Creative Catalyst
What defines a marketer. Your job title may not include the word ‘marketing’ in it, but there’s still a chance you’re a marketer, and this book will be extremely beneficial to you.
The questions you should be asking when developing your marketing strategy. Who, what, when, where, why, and how. These are important questions when marketing because context is important and ensures you will get insights that are relevant to your goals.
The businesses that creatively marketed and succeed. From Domino's to Nike, many large businesses solved their problems through sheer creativity and boldness, and this book contains the secrets behind their success.
What questions to ask for marketing. Asking the right questions is what sets apart a good marketer from a great one.
How to answer questions as a marketer. Everyone is bound to have a question, and it’s up to you to answer it. It is up to you to fill the gap of knowledge!
Better marketing tactics. There are many ways to market a business, and it can be difficult to determine what strategy and tactics work best for your business or clients; this book solves that challenge.
Imagine What Will Happen to Your Business When Your Marketing Creativity Flourishes Into Unique and Attractive Promotions and Strategies
If that’s not enough, the book also helps you discover…
The perfect time to market to your audience. Each member of your audience is at a different stage in their buying journey, and you must determine which stage they are in and when to present your promotion. – Chapter 6
Untapped potential in your audience. You may think narrowing your audience is the way to go, but you risk leaving out a much more profitable audience behind. Just ask Old Spice! – Chapter 4
How to start an incredible story. Context, context, context! Make sure your audience knows what you're talking about and how they want to engage with you. The rest comes naturally. – Chapter 9
The marketing process. Learn, strategize, implement. It’s a never-ending loop that can be easily overlooked. Revisit this commonly overlooked Marketing 101 concept! – Chapter 2
The point of purchase is extremely relevant to the marketing story. This is where the audience truly expresses their emotions and behaviors when buying your product. – Chapter 7
There’s only a few copies left – hurry, while supplies last!
Marketing is the act of bringing buyers and sellers together…
But how does that exactly work? Strategy of course, because that’s what truly defines great marketing. And the more creative you are with your strategy, the more you will stand out as a business!
Creative marketing strategy is essential to your business, and this book will help you craft incredible marketing executions that stick.
But there’s so much more you’ll find in these pages, too…
The power of storytelling in your marketing strategy. It’s not just about informing your audience about your new product, it’s about telling a story and creating a deep connection between you, them, and the product . – Chapter 1
The importance of maintaining strong awareness of great insights. By keeping your eye on such insights from books, conferences, webinars, etc., you can infuse all of your ideas into creative concepts and strategies. – Chapter 5
Understanding the emotions attached with the events and topics happening in discussion at the time. There’s a time and place for anything, and if you can implement your strategy at the right place at the right time, you can evoke much more emotion in your audience. – Chapter 6
Building relationships with the customer and knowing when to promote them. It’s just like taking someone on a date, you wouldn’t just propose to that person after that successful date. You have to get to know the customer, and then promote their product. – Chapter 7
Your customers support you for a reason. You should know why they do! And you should also know why other people don’t want your customers. – Chapter 8
Create Desire For Your Clients and Their Businesses
By following along the pages of The Creative Catalyst, customers will actually seek out your brand and demand your services!
‘How’ is one of the most important questions in marketing! And The Creative Catalysts Asks This Question!
How is it one of the most important, you might ask? Knowing how something works is how you tailor solutions so that they are as meaningful as possible.
Think about it! If you know how your customer discovers you, you can promote your brand that way.
If you know how your customer behaves, you can alter your promotion or product to their liking and it will be more appealing to them.
‘How’ is how you form your story into a perfect tale that your customers can form a strong connection.
Learn more in Chapter 9 of The Creative Catalyst!
Don’t wait! There’s only a few copies left!
Learn more about the approach this book takes toward creativity!
A Proven Strategy to Tap Into Your Creative Potential
I’ve spoken at several conferences, and I’ve even spoken with several top marketers who have read this book. They all believe that creativity is the key to great marketing! But how does one tap into their full creative potential?
It’s simple really, it’s all about asking the right questions!
Who is your customer?
What do they want?
When do they think about the problem you solve?
Where do they discover your product?
Why do they buy your product?
How do they go about doing so?
By answering these questions, you know exactly how to tailor your marketing to them, and the creativity is fostered from the insights you gain answering those questions.
So what are you waiting for? Foster your creativity and read The Creative Catalyst today!
Don’t wait! There’s only a few copies left!
Everything You Think You Know About Marketing Will Change After You Read This Book
Look, I totally understand what you’re thinking right now: How could this book change my business so much?
In fact, it’s not just about increasing your creativity within your marketing efforts – it’s about inspiring those efforts to truly connect your audience with your brand!
The Creative Catalyst helps you better understand your customer so you can do better marketing. But that’s just the beginning of the process. The real power comes from helping you and your team understand what’s going on inside the customer’s mind.
When writing this book, I leaned heavily on helping you understand the mindset of your customers, by asking the right questions. It’s like an interview; when you’re hiring a new employee, you want to make sure they’re the best fit for the company.
Your customers are the same way, except for one difference.
Not only do they need to be a good fit for your company, but you also need to be a good fit for them. You need to bring value in their life, and by asking the right questions, you’ll be able to provide what they truly need and want.
With this proven strategy in hand, your marketing will transform your prospective leads into full-fledged customers, and later raving fans who promote your business to their friends and colleagues too.
Need more proof? So many business owners have loved the results from The Creative Catalyst already. See what some of them have to say!
Here’s a little treat for you.
I actually spoke about Creative Catalysts a while back with the American Marketing Association. Consider this a taste of what the book has to offer!
This Book is Literally Changing Marketing All Over the World
Why are you waiting? There’s only a few copies left in stock!
Except Reading This Book Won’t Work For Your Clients, Right?...
If that’s what you’re thinking, be sure to read this.
Almost every business I work with says they don’t need to ask question to improve their creativity…at first.
Then they actually started truly learning about their marketing audiences, which in turn created better marketing results for their businesses.
They made promotions the customers wanted to see.
They solved the right problems that the customers valued the most.
They fostered new relationships with their customers in a meaningful way.
The result? Customer retention rates increased tenfold! Sales significantly improved as well. And it’s all thanks to The Creative Catalyst
In fact, after reading this book…
You’ll Know Exactly What Makes Customers Buy From Your Clients, So You Can Make A Marketing Plan That Actually Makes Them Money.
And it will all come together because of real motivational, psychological, and advanced marketing principles all coming together to help make your business work better.
I’ve provided several real-life examples of businesses succeeding from their creative efforts and knowledge of their audience they obtained from asking the right questions. From the content provided, your business will be able to create.
Better research.
Better content.
Better websites.
Better marketing.
Better everything!
Yes, you read that right. Better everything! That’s what happens when a business implements concepts from The Creative Catalyst, and it’s what you can expect when you read and use this thinking in your marketing too.
The Creative Catalyst has helped countless businesses like yours.
And now this proven method of thinking is available to you, too.
No time to wait! There’s only a few copies!
Here’s What You Should Do Now
You may grow impatient and anxious waiting for your book to come in. But fear not! The Creative Catalyst eBook is available on Kindle. Now you won’t have to worry about shipping times. Plus you can read the book wherever and whenever you want.
Still Not Convinced?
I know you’ve been presented with book excerpts, reviews, testimonials, and so much more, and you’re still on the fence about buying this book. But there’s still so many reasons why you should buy this book.
But you still don’t think it will be of any benefit to you, and that’s ok!
If you’re still skeptical about how helpful this book can be for your career or business, we want to offer you the first two chapters of The Creative Catalyst absolutely free! [link to pdf of first two chapters]
Dive into the mind of incredible marketers and the creative catalysts they used to see real life examples of successful companies, essential marketing concepts, and more, without paying a dime!
To read the first two chapters of the book, simply fill out the form below, and we’ll send you a copy for download.
You have nothing to lose, why don’t you give it a shot!
There’s only a few copies left! Don’t wait, order now!
The Creative Catalyst Will Help Your Clients Do More With Their Marketing.
Create better marketing messages. Your advertising should actually be bringing customers directly to your door. Is it?
Plan actual marketing strategies. Who is your audience? How do they make decisions about your brand?
Grow your business. What if I said your business and clients could actually be making even more money now than it ever did before?
It’s more than possible, it’s available to you now!
All you have to do is understand what questions to ask your audience, and truly take in all of the concepts and examples provided throughout the book. And trust me, this isn’t the book you want to put in a pile of books, never to be read again.
From the very start, you’ll see that knowing how your customers think and asking questions relevant to their needs, wants, and behaviors is pivotal for achieving the marketing success you want.
Just a few copies left in stock! Order your copy now!
Don’t Miss Out on Receiving Your Copy of The Creative Catalyst!
I wrote this book because I knew it was going to change marketing. And it has!
The problem is, every minute you wait is another minute your business and clients lose out on customers.
Even worse, you have people out there right now who want to be your client’s customer, they just need to find out why.
I’m talking about the real reason why, and that reason is probably different than you think.
That’s why this book exists – to help YOU connect the dots between your business and your customers, so you can spend more time doing the work you love and seeing the results you deserve.
Don’t miss this incredible conversation on Persona Marketing - a major topic in the book!
Is This Guy Just Trying to Sell Me On Something Else
I get it. There’s so many ‘marketing gurus’ out there, and many of them are just trying to get rich by selling you something that isn’t going to benefit you or your clients.
Here’s the truth: I genuinely want to help marketers! I want to see them succeed.
I really do. I’ve worked in the marketing field for more than 15 years and couldn’t have gotten here without all the help I’ve encountered along the way. That’s why I want to return the favor and help out other marketers.
Every agency, every client, and every great idea that struggles to survive. I want to help them all!
Unfortunately, I can’t do that.
The world’s a big place, and there’s always going to be people who are skeptical of new ideas that work.
So instead, I’m helping everyone I can, one marketer at a time. I’m working with them, I’m helping them by providing valuable resources, and I’m hoping they read The Creative Catalyst as well.
Because every time I help a marketer is able to ask and answer insightful marketing questions, their marketing is significantly improved. They evolve into the best marketer they can become, and at some point, they come back to me and say “Thank you Matt, you really helped me out!”
It really does work, and it really does make your marketing better. The Creative Catalyst is a process that improves virtually all aspects of your marketing strategy. Every time a business takes advantage of that, I consider it a great day.
I’ve successfully helped hundreds of marketing strategies achieve their full potential.
And now I want to be able to help you in the same way!
Order your copy now while still in stock!
Most Businesses Think They’ll Get Different Results By Marketing the Same Way
Too many clients think they’re not getting the results they want because they’re not doing enough of the tactics that no longer work.
But in reality, they’re doing it wrong.
Almost every client I’ve ever worked with discovered they could actually achieve higher results while spending less on marketing by just doing it the right way for a change.
And it’s SIMPLE! It’s all about changing the questions you ask. It’s a totally different approach toward thinking and doing. It’s about starting with your customers – the people who you want spending money at your business – and building things they truly care about and want to connect with from there.
Things that help them, and move them. Things that pop up on their radar even before they know they have a problem you can solve. Things that make people literally want to be your customer, and literally want to tell their friends and family about you afterward.
It’s all real, and it’s all available to you now.
So, what’s your commitment?
Read the book and do the work.
It’s up to you to take the steps to make The Creative Catalyst work for you and your business.
Get the book.
Read the book.
Understand the concepts and stories in the book.
Ask questions, and learn answers.
Watch your marketing skyrocket and your business thrive.
And from there, send me an email about your thoughts and opinions about the book! I love hearing what you think and always appreciate feedback. I also enjoy talking to fellow marketers. My email address is at the end of the book so please feel free to contact me!
And, to help make your business even better…
You’ll Also Get The Creative Catalyst Worksheet Included With The Book!
When you purchase your copy of The Creative Catalyst, you’ll also get a copy of The Creative Catalyst Worksheet you can use with your entire team.
One of the most important things I’ve discovered with understanding customers is that it’s a repeating exercise. Your who, what, when, where, why and how are constantly changing, and you must consistently ask questions in order to be up-to-date with the world.
With the Worksheet in hand, you’ll be able to take a look at how you can improve your marketing as often as you need, so you never have to worry about ‘what to do next’ whenever the world changes!
Just fill out the form and we’ll send you a free copy of the TCC Worksheet!
Don’t wait! We only have a few copies left!
I appreciate you!
From the bottom of my heart, I want to thank you so much for taking interest in my book! It means the whole world to me. I truly hope I change the marketing community for the better.
P.S. Just in case you’re one of those people who scroll down to the bottom of page, skipping all of the valuable content provided to them...
I wrote a book called The Creative Catalyst that’s literally changing the way marketers market, keeping business doors open and growing them too as a result.
If you read it – and follow it, too! – your own marketing efforts will drastically improve, causing you to improve your business and make more money.
You’ll also receive free access to The Creative Catalyst Worksheet so you can start marketing creatively TODAY.
P.P.S. There’s a huge rush on demand for the book, because so many businesses are surviving the Coronavirus by following these processes. If you go to purchase the book right now and can’t because there aren’t any copies available, I want you to get in touch with me right away. You’ll be added to a special list I keep to make sure you get a copy the very moment it’s available.
I’ll also send you some useful information now to thank you for your patience.
To send me an email, just scroll up a tiny bit to the contact form. You can’t miss it!
P.P.S. I’m seriously so excited for you to read The Creative Catalyst, and to put the plan into action.
Why? Because I absolutely know it’s going to work. You’re going to start seeing better marketing strategies, more customers, more opportunities, and better results.
Better yet, it’s going to be easy, because the entire book helps you understand what questions to ask - who, what, when, where, why and how – and how each of those fits into the bigger marketing picture.
I can’t wait to hear what you think of this book.
It’s going to change your world!
