Secondary Research Analysis.
Make sense of the information.
In our modern marketing world, the challenge isn’t in finding the right information, but in making sense of it all. That’s where I come in. I identify, gather and synthesize existing market research information, translating it back into actionable marketing insights for your team.
Secondary research for faster marketing turnaround.
Secondary research - existing research, combined and condensed into a meaningful marketing summary - is a quick-turnaround solution to in-depth market research needs. Using a combination of previously-conducted research, I bring together a cohesive story from a variety of sources.
Public population databases.
Industry research studies.
Expert articles and interpretations.
Find and understand the existing information.
From public databases to thorough market research studies from industry experts, market research information is more available than ever before. The challenge, now, is to create a narrative from the wealth of information that’s out there.
I create a story from existing secondary data, condensed into easily-digestible marketing insights designed to inform and inspire.
Public relations and market research seem to be completely different at first. Public relations deals with maintaining a favorable company image, while market research involves gathering data to gain insights for better marketing. But, what if I told you that public relations and market research actually go hand-in-hand?