Qualitative Research.
Diving deep to get the marketing answers you need.
Qualitative market research lets us dive deep into our marketing audience.
What are their values and beliefs?
How do they engage with your product or service?
What really makes them tick?
When in-depth market research is needed, I’m here to help facilitate the process.
Focus groups for focused insights.
Focus groups provide us a unique group experience, where we can create learning opportunities between our marketing and our audience. Using tried and tested processes, combined with innovative learning and engagement methodologies, I’ll develop and moderate a deep series of focus groups to help you better know your audience and better refine your marketing.
Advertising testing.
Creative testing.
Perception analyses.
Market studies.
In-depth interviews.
When one-on-one is the way to go, I’ll develop a strategy to help us uncover insights directly from our audience. Whether it’s a direct, meaningful marketing conversation with your existing audience members, or a deep-dive exploration into audience experts using a network of nationwide panels, I’ll help you understand what matters most to the people who matter most to you.
Public relations and market research seem to be completely different at first. Public relations deals with maintaining a favorable company image, while market research involves gathering data to gain insights for better marketing. But, what if I told you that public relations and market research actually go hand-in-hand?