Marketing Strategy.
Strategic marketing that’s
driven by insights.
Marketing is bringing buyers and sellers together, and a marketing strategy is the plan for how we get there. That’s why I’m here to help you convert everything we know about your market into a tactical step-by-step plan to move them to action.
Act with purpose.
Why do we pay for advertising?
Why do we pitch the media?
Why do we post on social media and optimize for Google?
When your marketing is driven by answers to these types of questions, you know your marketing is moving with purpose. It acts on your insights about your audience, and delivers your messages when and how they matters most. That’s strategic.
Activate insights in your marketing strategy.
Great strategy is dependent on great insights. That’s why I specialize in uncovering magnificent truths about your audience, and use those truths to guide the strategic planning of your marketing.
Turnkey marketing solutions that fit into your process.
I develop research-based marketing strategies that implement right back into your internal marketing processes. Whether you’re an agency looking for inspiration, a brand looking to solve a challenge, or an in-house marketing team looking for a road-map for marketing success, I’m proud to provide the solutions you need.
Marketing plans
Creative briefs
Messaging briefs
Audience segmentation studies
Buyer personas
Content calendars
And more.
Public relations and market research seem to be completely different at first. Public relations deals with maintaining a favorable company image, while market research involves gathering data to gain insights for better marketing. But, what if I told you that public relations and market research actually go hand-in-hand?