Marketing Measurement.

Measure your marketing - it’s a known ‘must’ in our industry, but it’s also one of the parts that most often falls short. Putting the time into the right marketing measurement plan, including developing the targets and metrics that go into them, can be daunting, but the benefits are, ironically, almost immeasurable.

Did my marketing work?

The No. 1 question marketing stakeholders ask always revolves around success. When you can prove that success, along with insights and analyses, is when you can truly say you’ve made an impact. That’s why I help you communicate those exact results, allowing you to communicate in the language of ROI the results of your marketing.

ROI and KPIs, put to work.

The right goals, KPIs and tracking models help keep the entire marketing team working toward the right targets. Let me help you understand your success, and develop clear goals and metrics to keep everything together. Most importantly, let’s take the ‘guesswork’ out of your marketing measurement equation.

Marketing metrics for definitive success.

Many marketers want to track everything. Clicks, engagement, PR clips, impressions, OOH impressions, net promoter score – the list goes on. While each of these has some value, knowing when to use which and when is the true recipe for marketing measurement success.

I help design the right marketing-success tracking plan for your strategy, so we can share the most pressing results with the stakeholders in your world. I’ll also help build the tools and processes in place to deliver the right analyses from your measurement, so you can constantly make your marketing even sharper for success.

• Campaign tracking strategies

• Marketing measurement analyses

• Customer feedback and awareness studies

• Interactive dashboards and reports

• Campaign results reviews and analyses