Market, Audience and Customer Segmentation.

Dividing your audience into meaningful chunks helps marketers develop stronger messaging, relevant positioning and more targeted strategies. This means you get more bang for your buck in everything you do.

Market segmentation for stronger targeting.

Segmentation in marketing is the process of dividing your total audience into smaller, meaningful chunks. Each chunk is defined by some specific characteristics – like demographics, psychographics or even behavior – and the result is a few targeted audience segments that matter to your marketing.

Asking yourself ‘what is market segmentation anyways?’ Then be sure to read this article!

Your audience is not one person.

We need to remember that each individual customer within our total audience is a little more unique than our assessment-of-averages might suggest. Some customers prefer black ink to blue, or white bread to wheat, for example. However minute, if we’re in the business of choosing ink colors to use on sandwich ads, we want to be aware of these nuances.

With market research, we can analyze our audience to see exactly who our segments are, their major pain points, and even their demographics. With this information, we can not only segment our audience, but create personas that represent our audience!