Industry Market Research.
To truly understand your marketing verticals.
Dividing your audience into meaningful chunks helps marketers develop stronger messaging, relevant positioning and more targeted strategies. This means you get more bang for your buck in everything you do.
Market segmentation for stronger targeting.
Segmentation in marketing is the process of dividing your total audience into smaller, meaningful chunks. Each chunk is defined by some specific characteristics – like demographics, psychographics or even behavior – and the result is a few targeted audience segments that matter to your marketing.
Your audience is not one person.
We need to remember that each individual customer within our total audience is a little more unique than our assessment-of-averages might suggest. Some customers prefer black ink to blue, or white bread to wheat, for example. However minute, if we’re in the business of choosing ink colors to use on sandwich ads, we want to be aware of these nuances.
Public relations and market research seem to be completely different at first. Public relations deals with maintaining a favorable company image, while market research involves gathering data to gain insights for better marketing. But, what if I told you that public relations and market research actually go hand-in-hand?