Data Storytelling.

In the world of big data, it’s important for marketers to know the story hidden behind the numbers. Through a combination of data visualization and insightful analysis, I’ll help you identify the opportunities found deep within your own marketing databases.

Marketing metrics made to stick.

When your marketing metrics need to be understood, I’m here to help make sense of the madness. Whether you’re looking at big batches of secondary data, or you need to find order in your existing sales and customer data, I’ll create a narrative that resonates in understanding for you and your marketing team.

From performance evaluation to deep analysis of what worked and why, I’ll help you understand how to formulate actionable next steps from the results of your data.

Converting numbers into meaningful messaging.

It’s a data-driven world, and for communications pros, communicating numbers is a must-have skill-set.

Everything from annual earnings, to year-over-year sales and record-breaking industry milestones have an important story that your audience should hear. To tell a great story, you need to find the the meaning hidden in the figures. That’s where I come in to help.

• Message development.

• Press releases and PR messaging.

• Interactive dashboard and reports.

• Data visualizations.

• Infographics.

• Benchmark comparisons.

• Message refinement.