Creative, Messaging and Strategic Campaign Development.

In marketing, insights are nothing unless they lead to action. That’s why focused insights, developed into a creative catalyst that cultivates your team’s greatest ideas, should be one of the optimum marketing deliverables from your market research partner.

Creative briefs that create creativity.

Creative briefs have long been a staple of the agency creative process, and today they have the powerful potential to be imbued with market research insights.

Data-driven information nuggets, each focused on innovative characteristics about an audience or market, unlock creativity and inspire interesting ideas. By using a creative brief that is rich in these inspirational insights, you’ll be providing some of the most important resources available to your creative marketing team.

Messaging maps that make an impact.

For great marketing to happen, you need an understanding of the messaging that will mean something to your audience.

Marketing works when it’s spoken in the language of the audience. That’s why I’m excited to deliver insightful messaging briefs and communications mapping overviews that help you hone in on the language necessary to really reach the right people. Whether you’re a creative copywriter in need of a road-map, or a social media marketer looking to better understand the right content mix, an analysis of the right messaging for your marketing will help you determine the right words for the right time.

Strategic marketing, driven by data.

When you have too many marketing inputs - mountains of data, myriad marketing metrics, pressing KPIs and a mix of marketing tactics - I’m here to help sort it out. Let’s reexamine what matters most to your marketing from the top down, starting with your goals and working backward to the research we trust. Together, we’ll map it back out to deliver an overview of your marketing strategy must-haves, in order to spark the creativity necessary to bring to life your next marketing plan.