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2021 Agency Client Survey of Marketing Goals, Objectives and KPIs

Marketing Goals, Objectives and KPIs Report Image (With Shadow).jpg

The S2 Research Marketing Agency and Client Goals, Objectives and KPIs survey measured how both clients and communications firms feel about marketing measurement in 2021. The survey revealed several insights that, when employed in a marketing agency setting, can help those teams attract and retain more clients, and produce more meaningful marketing (as valued by the clients) as a result. This report also includes a BONUS 2021 Agency Client Buyer Persona that can be used to enhance any agency marketing team today!